About Fluwel

Flowers Love U, We Enjoy Life.

That is what Fluwel stands for. An international company with a passion for the finest and most beautiful flower bulbs. Fluwel was founded in 2007 and developed the ‘Fluwel quality’. A unique concept, with an emphasis on exclusive bulbs that deliver the best results. Depending on the season, Fluwel offers a changing range of flower bulbs, often featuring new and unique varieties.

When you order from Fluwel, you are assured of the following:

The largest bulbs Guaranteed flowering All orders are dispatched at the right time, so you can plant them straight away.
Orders are packed in Fluwel’s own warehouse and then dispatched via PostNL.
Excellent and attentive customer service provided by industry professionals

Fluwel owner Carlos van der Veek checking daffodil flowers

Daffodil specialist Carlos van der Veek

Carlos is a passionate bulb grower and co-founder of Fluwel. He was born amongst the daffodils. His father used to grow daffodils, and when he stopped growing them, he began collecting and breeding unusual varieties. Following in his father’s footsteps, Carlos became a true daffodil specialist and now has an impressive and unique collection of daffodils.

He has also worked in the export sector for many years. “I often saw that the best flower bulbs – the exclusive varieties – were being shipped to distant countries such as Japan, Russia and the US. On the Dutch market, it was mainly the cheaper varieties that were available. Quantity over quality, and everything at a low price. What a shame! That was the starting point for me to set up Fluwel.”

Read the full interview with Carlos

Fluwel Philosophy

At Fluwel, we pride ourselves on offering the largest flower bulbs available—not because bigger is necessarily better, but because we know that truly impressive flowers start underground. Every photo you see in our online shop is taken using our own flower bulbs, grown in our own fields, so you can be sure that what you see is exactly what you’ll be planting. Before a variety finds its way into your garden, it first passes through our Fluwel trial fields—our test sites where we personally check quality, performance and authenticity. And because we often sell in larger quantities, our bulbs are, in most cases, the cheapest per bulb, without compromising on quality.

The Fluwel philosophy

Show Garden

Every year, all the flower bulbs sold in the online shop are planted in the show garden on the land next to Fluwel. This allows Fluwel to check that the quality of all the varieties supplied is up to standard. Many new varieties are also planted here to provide inspiration and ideas for renewing and expanding the range.

Carlos knows all the flower bulbs, names the new varieties, and the – sometimes very personal – product descriptions in the online shop are all written by him.

Carlos has an eye for quality. Thanks to this commitment to quality, he has made Fluwel the centre of the European flower bulb industry. Fluwel now ships to 27 countries across the EU.

Land van Fluwel

Nestled in the heart of the world’s largest bulb-growing region on the North Holland coast lies the Land van Fluwel Adventure Park. A unique adventure park for young and old, bon vivants and adventurers alike! One of the adventures you can enjoy at Land van Fluwel is the Dutch Tulip Experience. During this entertaining audio tour, you’ll learn more about the tulip, from its origins in the Himalayas right through to modern-day tulip nurseries.

Restaurant de Kneinsberg

De Kneinsberg is the place to be for delicious pancakes and other treats! Treat yourself on our idyllic terrace or inside the old farmhouse. Enjoy delicious lunch dishes and more. You’re welcome to visit, even without entering the park.